OUR APPROACH
"WHAT MAKES THE DIFFERENCE BETWEEN SUCCESS AND FAILURE, THIS DON'T ARE NOT IDEAS, BUT THE QUALITY OF THEIR EXECUTION."
OUR SERVICES
Our expertise is built around 5 services that enable us to intervene at all levels of the social media supply chain
SOCIAL MEDIA MANAGEMENT
From strategy development to day-to-day execution, outsource your social network management to us. We're also on the ground at sporting events.
CONTENT PRODUCTION
Photos, videos, texts, infographics...we produce content that meets your needs and performs well on social media.
DIGITAL ADVERTISING
We create intelligent, targeted advertising campaigns in the Meta and Google universes.
WEBSITE MANAGEMENT
We develop simple, functional and accessible web solutions to create websites that meet your needs.
DATA
We are experts in data collection through sports activations, as well as their exploitation (emailing, social networks, connection with CRM systems...).
WHO ARE WE?
We're social networking experts in cycling, running, outdoor and mountain sports.
Our team
Kévin is a specialist in digital as a communication tool. "I see digital as a shop window: everything has to be beautiful and coherent, and the visitor has to immediately understand what we're talking about. And when you make them want to come in, then you've won."
Prior to KBLB, Kévin spent 5 years at A.S.O., where he trained on the biggest events: his playgrounds were the pages of the Tour de France, Paris-Roubaix, The Mud Day and many of the 70 annual events organized by ASO. He has become an expert in content creation and sports community animation.
Léo is a specialist in digital as a sales and marketing tool: "What interests me is digital's unique ability to reach the right people, those interested in our customers' products. This requires method, knowledge and cutting-edge technical expertise, because digital is constantly evolving."
Prior to KBLB, Léo was Business Developer for 6 years at A.S.O.. His main achievements were the creation of The Mud Day series, the international marketing of the "L'Etape" franchise and the overhaul of marketing processes for the Dakar Rally. He became an expert in digital when he realized that it had become the key to the success of any commercial project.
Antonin sees digital communication as a way of bringing the unique emotions of sport to life, even from behind a screen: "What I like about digital communication is being able to tell a story that can be discovered live. Thanks to the beautiful image and the few words that will sublimate it... we transmit the emotion and take the fan with us".
Antonin's guiding principle is to put his passion at the service of his work. Trained in communications at Sciences Po Grenoble, he cut his teeth in a ministerial office and then at Airbus. In 2017, he joined ASO's digital teams, where he is in charge of Mass Market Events (Marathon de Paris, The Mud Day and L'Etape du Tour,).
Thibaut is above all a cycling enthusiast and specialist. The track record of every rider in the professional peloton holds no secrets for him. Following training in communications and marketing at EFAP, he honed his skills as a community manager on the biggest cycling events: Critérium du Dauphiné, Tour de France and Arctic Race of Norway. Thibaut sees digital as an incredible ecosystem for enriching the user experience: "With all the digital media available today, we have all the tools we need to give spectators an unrivalled experience. Photos, videos, texts, visuals... by using all these ingredients to good effect, we create the recipe that will immerse the fan in the heart of the sporting event."
Whether in the mountains, on a bike or on skis, Titouan is an (ultra) sports enthusiast with solid experience in sports events, product marketing and digital communications, all in a 100% outdoor environment with an international focus: A.S.O, EcoTrail, Salomon, blackcrows.
Before being a job, communication is a passion for Romain. Having worked in a variety of sectors, including sport, tourism and the institutional sector, he knows how to adapt his digital strategy to his target audience. "Good communication is about conveying a message, an emotion, through attractive content that engages your community." A lover of sports and digital, Romain has succeeded in combining these two pillars to put them at the service of clubs, brands and athletes. "Being constantly on the lookout for the right image, the right angle" perfectly defines his philosophy when it comes to being behind a drone, a camera or a smartphone.
A love of the mountains and an expert in social media are two great qualities to be part of the KBLB adventure.
Lola has spent several years in the world of skiing, mainly with Amer Sports, the Freeride World Tour, but above all with the Rossignol Group for the last 4 years as Social Media Manager.
It's at the top of the 21 bends of Alpe d'Huez that Bob practises his profession(s). He's a ski instructor in winter, and a photographer/social media manager behind the camera all season long.
The mountains and the world of sport are his fields of expression.
OUR CLIENTS
